Jayshakti Sarraf
Tourism Professional

Jayshakti Sarraf is a tourism strategy and destination promotion specialist with over eight years of experience at the Nepal Tourism Board. Currently serving as Senior Officer for Promotion, he leads destination branding, international market development, MICE initiatives, and stakeholder engagement at both national and global levels.He has represented Nepal at leading international platforms, contributed to the formulation of national tourism policies, and developed strategic market plans for priority regions including the UAE and India. His work focuses on aligning policy with implementation through strong collaboration with government agencies, tourism boards, and private sector stakeholders.With an academic foundation in hotel management and an MBA in marketing, complemented by training in sustainable and climate-responsive tourism, he is committed to advancing tourism development that is competitive, responsible, and value-driven.